Dream Keeper

Playfully shows a pro goalkeeper losing focus because the furniture is so comfortable. It positions the brand as the benchmark for comfort, brought to life through authentic talent and flexible content formats.

Tailored Price From: £50,000

Description

“Dream Keeper” is a content concept built around a professional goalkeeper, a player whose role depends entirely on focus and concentration.

The idea is simple and easy to understand: we show how exceptionally comfortable furniture, such as a premium bed, is so good that even a goalkeeper who should be alert and prepared struggles to resist it.

By placing elite athletes in relatable, light-hearted scenarios, the brand becomes the hero positioned as the ultimate standard in comfort and rest.

The concept is highly adaptable in format and scale, allowing it to work across different platforms and audiences while maintaining a clear and memorable creative hook.

Talent

• Narrative appropriate comedian host

• Social media grade

• Option to select alternative host talent according to required audience appeal

• Athletes

Other Inclusions

• Professional UK football team branded (League 1 or higher)

• Can combine to increase scale and footprint

• Delivery management

• Full production

• Distribution planning

Distribution Options

Additional options available on request

Impact Index

• Relationship

  This campaign optimises toward a relationship with a younger demographic of sports fans.

  Associating with a loved sports team and existing playing talent will allow brands to associate with the established good will and be invited into the consumers mental portfolio of loved properties.
  
  The host and talent can be tailored to speak to a specific subset of audience if required. For example, including female talent.

• Commercial

  The commercial outcome of this campaign is significant for the right brand, associating use with elite level personalities and their performances in their sporting world.

  Additional commercial opportunities can be considered such as consumer competitions and sales led messaging.

• Scale & Expansion

  Initially slated for partnership with one professional club and player set this campaign has a precise geographic footprint with enthusiasts.
  

  Expansion opportunities exist through increasing the number of clubs associated with the campaign and talent grade.
  

  After initial success the campaign may expand into serialised/episodic content.